The Ultimate Guide: Signing Clients With Facebook DM Outreach
This guide is for educational purposes only. Some strategies or tools may get your accounts restricted/banned, so use at your own risk and respect Facebook's TOS.
Want Us To Build This Entire System With You? Book A Call ⬇️
(Please Give The Calendar 5-10 Seconds To Load)
(Please Give The Calendar 5-10 Seconds To Load)
Infrastructure Set-up
Set up different IPs for account compliance
Profile Set-up
How to turn your profile into a sales funnel
Finding Leads
How to find and get inside the right Facebook groups
Sending The DMs
What to send as an opener to get responses
Booking Sales Calls
How to convert those responses into calls
Scaling With AI
How to use AI assistants to automate everything
Outreach Financial Modelling
When starting a Facebook Outreach campaign, the first thing you need to consider is how many accounts you will need to hit your goal. You do this based on your CURRENT KPIs.
If you don't have any, we will use industry standards.
Example:
You want to scale past $50,000/mo from Facebook Outreach.
You have a $10,000 offer.
1
How many clients need to be signed?
5 (Pretty easy maths) $10,000 × 5 = $50,000
2
How many sales calls need to be taken?
Let's take 20% closing rate. So you close 1/5.
To close 5 clients, you will need to take 25 sales calls.
3
How many sales calls need to be booked?
Let's take 50% of prospects don't like you and won't show up.
To take 25 sales calls, you will need to book 50 sales calls.
4
How many positive replies need to be generated?
Let's say you book 5% of positive DMs into sales calls (1/20).
To book 1 sales call, you need 20 positive replies.
To book 50 sales calls → 20×50 = 1,000 positive replies
5
How many daily DMs need to be sent?
Let's say 5% of all DMs you send turn into positive replies. (1/20)
To generate a positive reply, you need to send 20 DMs.
To generate 1,000 positive replies → You need 20,000 DMs
- This is a OVERSIMPLIFIED version of reality.
- It doesn't take into account CAC, AOV, LTV, etc.
However, it's just to get you thinking.
In this hypothetical example, you are 20,000 DMs away from $50k/mo.
Doesn't sound so unrealistic like that, right?
Calculating Accounts Needed:
Once we have this in place, we need to figure out how many accounts we need.
To do this, we will do the following:
- Divide the total monthly DMs into daily DMs
- Divide daily DMs by 20 (Safe limit per Facebook account)
20,000 DMs a month → 1,000 DMs a day (5x week)
1,000 DMs a day → 50 Accounts sending 20 DMs each
So our infrastructure will need 50 Facebook Accounts.
Buying "Aged" Accounts
Unfortunately, Facebook is by FAR the strictest platform when it comes to random bans.
If you try send 1,000+ DMs on one account, you will get restrictions.
If you want to still proceed, you need a way to access "Aged" Facebook accounts.
Best scenario = You have 50 accounts you created with 100 friends from 5 years ago
Realistic scenario = You will need to buy them online.
Some vendors that are active today:
- There's also some underground account farmers in forums, reddit, etc.
- Much cheaper but also much risker, proceed at your own risk.
How To Buy The Right Facebook Accounts:
Minimum 5 Years Aged
- If you're going to buy aged, go for 5+ years.
- Make sure it's ACTUALLY aged (ask SS if needed)
No More Than 10 Years Aged
- Most people will tell you "the more aged the better". WRONG.
- After 10 years, it actually becomes a RED FLAG.
- Accounts also get too expensive
- Warming up becomes HARDER (too long without activity)
Avoid Sending Crypto
- ALWAYS, ALWAYS, ALWAYS = reversible payment
- Crypto transactions = non-reversible
- Debit/Credit card, PayPal, Wise, Stripe, etc.
Original Email Access (CRUCIAL)
- Without this, the owner can actually sign back in.
- If the original email address is a temp mail = run
- You can actually check in Instagram setting
100+ Friends + PVAd
- If it already has friend, it already has a trust score.
- Facebook priorities phone numbers > emails for sign ups.
Understanding Proxies for Facebook Outreach
A PROXY acts as a middleman between you and the internet.
When you connect through a proxy, Facebook sees the proxy's IP address instead of yours.
Having aged accounts is NOT enough if they are all on the same IP address.
Meta's systems will link them. Once one gets flagged, they'll all go down.
Now imagine you have 50 IP addresses.
Even if a few accounts get banned, you're SAFE.
The Tier Of Proxies:
Datacenters (AVOID)
Cheap and easy to spot. Facebook knows these come from server farms, not real users. Don't waste your time or money.
Residential (ISP)
These are assigned by REAL Internet service providers (eg. Comcas, Spectrum), which look like home interent connections.
Mobile Proxies (BEST)
They run through ACTUAL phone networks - Verizon, T-Mobile, AT&T. Facebook has ZERO chance of detecting or banning you, because MILLIONS of their users use these networks.
- Mobile proxies are $50-100+ per proxy, which may be expensive for you early on.
- Start with residential ($5-10/proxy), and scale to mobile once you're established.
- Also, make sure you buy STICKY proxies, NOT rotating.
- Sticky = stays in 1 IP address (human) Rotating = changes IP address (not human)
Proxy Providers That Are Active TODAY:
Understanding "Router Hosting"
After purchasing your proxies, you'll need software to manage them properly.
The specific software you're looking for is an Antidetect Browser.
These tools create a completely unique digital fingerprint for each account you're running.
- Dozen of other data points, which aren't really relevant to us.
- All we need to know is that for each account, these softwares contain unique fingerprints.
- To Facebook, it looks like each account is being accessed from different people.
An example of an Antidetect Browser is HideMyAcc:
Turning Your Aged Profiles Into Sales Funnels
Once you have enough aged accounts at your disposal, the next phase is optimizing them.
Unlike Instagram, we simply can't make other account of ourselves on Facebook:
When you buy an account, it usually already comes with an identity. Do NOT change that.
Here's how I go about optimising them:
The Introduction
- A CLEAR outcome-driven I help statement.
- I help agency owners book 10+ sales calls a day using cold outreach systems
- If scaling multiple accounts, change it up.
The "About Me"
- If the account already came with some "works at" "studied at" just LEAVE it.
- If it didn't, add a few more.
- Do NOT put URLs unless you can be bothered creating a custom one per account (Meta detects them across accounts)
The Profile Banner
- Literally anything you want, doesn't matter.
- I like HD cities or photos of nature.
Anything Else, Do NOT Touch
- Do NOT change the username or name
- Do NOT add new profile pictures.
- You can choose the cleanest one already on the account.
- Do NOT delete old content. (Can make it private)
Finding High Quality Leads
The best types of leads we can message are the ones who follow you on your main account.
If you've built up an audience that you haven't reached out to, START THERE.
This is known as "warm outreach". Once that runs out, we need to go to cold audiences.
They are going to be Inside Facebook Groups
How To Find UNLIMITED Facebook Groups
- There are MILLIONS of Facebook Groups out there, which we don't care about.
- However, there are a few hundreds or thousands that we DO care about.
- They are relative to YOUR niche and where YOUR prospect hangs out
You help eCom founders → Join eCom FB groups
You help SaaS founders → Join SaaS FB groups
You help coaches → Join coaching FB groups
You help SaaS founders → Join SaaS FB groups
You help coaches → Join coaching FB groups
The Facebook Group Podium:
- Public Groups → Avoid unless there's literally no other groups in your market.
- Private Groups → They are the gold standard, but you're against the FB Group owner which has move leverage (you're doing cold outreach, they're doing warm outreach)
- Paid Groups → If you bought a course/program that comes with a FB group, these leads are by far the highest quality.
- You're still competing against the owner, but #1: They are buyers and #2: They're in pain
How To Leverage Paid Facebook Groups:
Let's Take For Example:
- You buy a course = $1997
- Comes with a private community with 2,000 members = $1 CPQL
- (Think about how insane that it)
- Let's be conservative and just exclude 50% of people:
- Admins, inactive, etc. You now have a $2 CPQL
- You DM 1,000 members in the group
- 100 Respond positively
- 20 Book into a call
- You close 4 clients at $5,000
- You've just spawned $20,000.
Best Practices For Accessing Premium Groups:
- Do NOT direct pitch. They can just report to an admin and get you banned.
- You want to find out their experience with the progra/course.
- If they like it = will be harder to convert unless you have a complimentary offer.
- Example: The course is about cooking, your offer sells the kitchen appliances.
- If they HATE it = These are your best leads that you want to pounce on.
How To Find Private Facebook Groups:
- Unfortunately, not everyone has thousands of dollars to buy Facebook Groups.
- Even if you do, they may run out relatively quickly (relative to your niche)
- The second best thing is to leverage PRIVATE groups
- Example: You help SaaS companies sign more clients. Here's how to find groups:
Use Keywords
- Literally the EASIEST way to find Facebook Groups. Just search for them.
- Go on Facebook Groups
- Search for keywords. Example: "Saas Client Acquisition"
- Ask an LLM (Eg. ChatGPT) to give you a list of key searches
"I help SaaS founders scale with marketing and I am trying to find high quality Facebook Groups where they are inside. Give me some key searches to find them.
2. Your Competiors Or Influencers
- Someone who is running a similar offer or helps the same market
- Go on YouTube/Google and search "How To Sign More SaaS Customers"
- Go through EVERY single relevant video you find
- Go on the YouTube Description and see if they have a FB Group
- If they have one, request to join
Groups Of Softwares, Tools Or Resources
- That your ideal client likely uses throughout their day.
- These can be official groups or fan groups
Example: You help eCommerce companies: Shopify + Klaviyo
Example: You help SaaS & Tech: Zapier, Make
Automated Facebook Lead Scraping
Legal/Ethical Note:
- Facebook's Terms of Service prohibits scraping.
- Use the strategies and some of these software at your own risk.
The Software we will use is APIFY
- There are dozens of Facebook Scrapers (Seamless.ai, Clay, Phantombuster)
The PROBLEM is that none of them scrape enough data for us to create a personalised DM using AI, because they don't actually click on the profile. They just scrape data from the GROUP.
- Every single software will give you a sheet that looks something like this:
- However, to scale use AI, we need MORE.
- Things like Intro, About me, Works at, links, etc.
- As of now, the only software that does this is APIFY.
Step 1: Scrape The Group (This Actor will do it)
- This will give you the initial Google Sheet. That's the most it can get just from the groups.
Step 2: Use a PROFILE Scraper
- This actor will actually open each profile, one by one, and add all the things we will use to come up with personalised openers.
It will turn the measly Google Sheet data above into a behemoth like this:
Lead Filtering & Sending DMs
- If it's the first 7 days since account login, do NOT send a DM
- After 7 days, start slowly: 5-10 DMs a day per account.
- Work your way up to 20 DMs a day and do not go higher.
- ALWAYS start with "Members With Things In Common"
- These people are being suggested to you by Facebook (green flag)
The 4-Step Process To Sending A DM:
Qualify Them: Are they in your niche?
- Your biggest leverage points here are looking at the about me, intro & posts.
- To take this up a notch, you can create a prompt and let AI filter for you.
For example, here is how we use ChatGPT to do so (grab this guide & copy/paste):
Lead Filtering ChatGPT Prompt:
We help [X]
Here is an accurate description of which leads we deem qualified vs unqualified:
AUTOMATICALLY MARK AS GREEN IF:
- The following keywords in their “intro” section
- X | X | X | X | X | X | X | X | X | X | X | X | X | X | X | X | X | X |
- If they have a CTA or a I[X]
- If the website is [X]
- If the website has any CTAs or keywords just referenced
Automatic RED if they:
- Works for someone else: They are a [X]
- They are from [X]
- If they have a “main account: @ in their intro
- They have a deleted/empty profile (it may say error not_available)
AUTOMATICALLY MARK AS YELLOW ONLY IF THEY HAVEN’T BEEN MARKED YET, AND THEY CONTAIN EITHER OR:
- In their “Current Work” They have [X]
- In their “Current City” They are from Canada, United States, United Kingdom, Australia, New Zealand or Europe.
For all other not marked ones, the default is RED.
Please help me by assigning each lead from the Google Sheet I am about to give you a data point.
Whatever you do, do not delete the full name and/or profile link/ID columns
Replace the Xs with your ideal client.
Then, GPT will mark your leads marked as red, yellow or green
While GPT will add leverage, there will be some leads that slip through.
So for the last 10%, you (Or a VA) can manually sort them out.
Important: The "Pre DM Routine"
- Before you send ANY DMs, you want to engage with their profile first.
- Add them as a friend, follow them, leave a few likes.
- #1 → This reduces your chances of getting restricted
- #2 → We've seen about a 50% increase in response rate from this.
Sending The Initial Message (Standing Out From The Crowd)
- When sending your outreach opener, you want to get straight to the point.
- In the past, a simple: "Hey [NAME] I can help you do X with Y. Interested?" worked.
- Now, competition is more sophisticated, so you need to create your OWN mechanism.
Configuring Your AI Virtual Assistant: Scale Personalised Openers
- Personalisation increases RR BUT no one has the time to do it.
- So to fix this for ourselves and our clients forever, we have created our Proprietary GPT, HYRA AI™.
- This AI comes up with Ultra personalised openers from raw data.
- You can grab the instructions on configuring this on this Gamma
What You Can Expect After Configuring HYRA
Configure Your OWN Hyra using this prompt:
Hyra | AI Companion
Description: I’m HYRA, designed to help you come up with personalised comments and/or openers based on a lead’s data, found on Google Sheets.
Instructions: This GPT is designed to generate personalised comments and DM openers based on user-provided data (typically pasted from Google Sheets) about Instagram or Facebook profiles. It creates two types of content per entry: 1. [INSTRUCTIONS ON THE COMMENT] 2. A three-part DM sequence with a strict word and tone structure: • Message 1: [TEMPLATE HERE] • Message 2: [TEMPLATE HERE] • Message 3: [TEMPLATE HERE]
[INSTRUCTION ON MESSAGE KEYWORDS, LENGTH HERE]
[INSTRUCTIONS OF WORDS & LEADS TO AVOID]
[RESOURCES TO GIVE TO HYRA, EG. VSLS/DOCS]
Converting The DM Into A Sales Call With Appointment Setting
- Once you generate a positive reply, you will try convert it into a sales call.
There are two ways of going about this:
- You (or another human) does it
- An AI prompt, agent or workflow does it.
The big question is…human vs AI?
The Secret Is…AI "HARMONY"
- There are three types of appointment setters, when it comes to using AI
- Type #1 | The Cocky setter
- This setter thinks they’re somehow better than AI.
- They never ask for help, they never use it, they just do everything themselves.
- Then, they wonder why they are getting outperformed by other setters.
- Type #2 | The Overly Compliant Setter
- This setter just does everything AI says, by the letter, with no counter.
- Even if AI gives a terrible answer, this setter doesn’t care. Zero critial thinking.
- The AI could tell the prospect to stop outreach and go buy a hotdog. The setter will do it
- Then, they wonder why they’re not hitting KPIs, when they’re “doing everything right”
- Type #3 | The Harmonious Setter
- This setter finds a PERFECT balance between the above two setters.
- They understand they’re probably not as good as AI, so they’re always using it.
- At the same time, they can use their own brain, in case AI’s answer is off.
- Guess which appointment setter books the most calls?
- At all times, you must strive to be the harmonious setter.
Configuring Your AI Appointment Setter: Scale Personalised Openers
- For all positive responses, we will leverage another one of our own Proprietary GPT AI Appt-Setter, HYBRI AI™.
- It works together with HYRA AI to convert openers into qualified appointments just by looking at the chat.
- It is built SPECIFICALLY for the "Harmonious Setter" | it breaks down what's going on but lets you decide how to proceed
- Again, grab the instructions on configuring this on this Gamma:
Example. Send The Photo, Hybri Gives Answer:
Configure Your OWN Hybri using this prompt:
Name: Hybrì | AI Setter
Description: I am Hybrid Acquisition’s proprietary AI model, trained to be your very own appointment setter and consultant.
Instructions: You are now acting as a 9-figure appointment setter, world-class at understanding human psychology, building rapport, and booking qualified sales calls from our cold outreach campaign.
You work for our company, [YOUR COMPANY OFFER].
We will attach a screenshot of the lead’s reply every time, and their profile if it’s the first DM.
For our company, a qualified sales call means the lead has a high-ticket service-based business (such as coaching/course, consulting, agency).
You must follow these 3 rules regarding replying to the prospect: 1. [RULE #1 | BUILDING RAPPORT] 2. [RULE #2 | BUILDING FRAME] 3. [RULE #3 | MESSAGE STRUCTURE]
[EXAMPLES OF EACH RULE]
[TRAIN THE SETTER / GIVE CONTEXT / ADVICE]
[CONTENT ASSETS TO GIVE HYBRÌ: VSLS, VIDEOS, ETC]
Final Words: The Boring Work Scales
- Calculate how many accounts you need to hit your goal.
- Source your aged accounts and proxies if you want scale.
- Scrape, filter and enrich them using Apify.
- Set up HYRA and HYBRI using the prompts provided.
- Start with 5-10 DMs per day per account to warm up.
- Scale to 20 DMs per account after 2-3 weeks.
- Repeat.
Yes, it's boring. But it will make you a sh*t ton of money if done right.
Once you sign a few clients, you can have a VA send the DMs for you.
I also have full guides on YouTube on how to hire, train & incentivise VAs.
Once you sign a few clients, you can have a VA send the DMs for you.
I also have full guides on YouTube on how to hire, train & incentivise VAs.
Want Us To Build This Entire System With You? Book A Call ⬇️
(Please Give The Calendar 5-10 Seconds To Load)
(Please Give The Calendar 5-10 Seconds To Load)
Copyright © 2026 HYBRID ACQUISITION PTY LTD All rights reserved.
This site is not a part of the YouTube, Bing Google or Facebook website; Google Inc, Microsoft INC or Meta Inc. Additionally, This site is NOT endorsed by YouTube, Google, Bing or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc. BING is a trademark of MICROSOFT Inc.
HYBRID ACQUISITION PTY LTD, 96/3 Albert Coates Lane, Melbourne, Victoria, 3000